Habitare’s professional platform Habitare Pro continues its strong growth – new initiatives include focus days as part of the program
Habitare's professional platform Habitare Pro continues its strong growth. Curated for professional audiences and design enthusiasts, the event is now five days long and includes a larger exhibition and an international program. Habitare Pro will take place at the Helsinki Exhibition Center from 11 to 15 September 2024. The main partner of the event is Polestar.
Throughout the event, the Habitare Pro Lounge will be a vibrant hub. The popular pro party brings industry professionals together on the opening night, and new initiatives include an Architecture focus day and a Buyer focus day as part of the program. There will also be workshops, which are designed for an immersive experience with top level professionals in the field.
”Last year was a great success for Habitare Pro following a new initiative and direction. So much so, that we had over 100% increase in the number of professional visitors. We will continue to build on this success by showcasing further great brands and an engaging program to bring you the top professionals in the design industry”, says Hanna Laikola, Creative Brand Manager of Habitare Pro.
Thursday 12 September will be an Architecture focus day with a series of networking workshops in the Habitare Pro Lounge. Hosts of the workshops include Jutta Sellin, Director of Workplace at global real estate advisor CBRE, who will present a session about how much space we really need to work.
A Buyer focus day on Friday 13 September will offer, among others, a speed dating event for designers and companies with Young Finnish Design.
In the Showrooms Habitare x Helsinki Design Week joint event, companies participating in Habitare Pro will showcase their products and services to industry professionals and design enthusiasts in their showroom spaces.
Companies participating Habitare Pro 2024:
Abstracta I Framery I Swatchbox I Svensson I Polestar I Glimakra of Sweden I TreCe I Forming Function I Iguzzini I Ateljé Lyktan I Evävaara Design I +Halle I Restatop I Roltrade I Martela I Octacell I Taiga Concept I VM Carpet I ZeroLighting
The main partner of the event is Polestar. Other partners include Stora Enso, Grano, Alvar Aalto -säätiö, SAFA, Hotel St. George, CBRE, Kyrö Distillery and Dezeen.
The Habitare Pro Lounge program will be announced on 7 August. The networking tool Tavata will be used at Habitare Pro.
More information:
Pia Sievinen, communication & brand, Habitare, tel. +358 40 559 9155, pia.sievinen@messukeskus.com
Hanna Laikola, creative brand manager, Habitare Pro, tel. +358 44 980 2101, ext-hanna.laikola@messukeskus.com
Habitare, the leading furniture, design and interior event in the Nordics, and its professional platform Habitare Pro will be held at the Helsinki Expo and Convention Centre from 11 to 15 September 2024. | habitare.fi | @habitarefair | #habitare2024 #habitarepro2024
