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Sellma Talents is building an anonymous talenpool and AI matchmaking tool
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Sellma Talents is building an anonymous talenpool and AI matchmaking tool

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Location: 7M109

Sellma Talents takes another bold step forward. Anna Häggblom, AI consultant, strategist, and entrepreneur, joins the company as a minority shareholder. The investment marks the launch of an AI-driven tool that combines anonymous talent matchmaking with modern employer branding — as the company prepares to grow and connect with investors at Slush in Helsinki.

“We’re building Sellma Talents on the same foundation I built Wild&Berg — with authenticity, strong values, and the courage to challenge conventions. Bringing Anna on board strengthens us both strategically and operationally. She has proven how AI can drive new business models and measurable results, and together we’ll develop entirely new ways to connect talent and brands,” says Viktoria Forsberg, founder of Sellma Talents.

For Anna Häggblom, the investment is part of a shared growth journey:

“Sellma Talents represents a new generation of innovators who dare to think differently about people, work, and growth. I see tremendous potential in combining Viktoria’s entrepreneurial drive with AI and digitalization — to build solutions that are both profitable and sustainable over time.”

Since wellbeing is key to success, Elin Borgmästars’ expertise in coaching and the unique tools used by Sellma Talents play a central role. The combination of inner strengths and AI technology makes the company’s offering both human-centered and forward-thinking.

“Growth requires us to rethink — to start from people’s wellbeing and inner strengths. When we combine authenticity with innovative technology, we create sustainable solutions for both individuals and organizations,” says Elin Borgmästars, co-founder of Sellma Talents.

With the new partnership, Sellma Talents strengthens its position as a progressive force in talent attraction. The company, led by Viktoria Forsberg — known for the success of health brand Wild&Berg — combines business acumen with a distinctly human perspective.

For more information, please contact:

Viktoria Forsberg
Marketing & Economics Manager
forsbergcon@gmail.com
+358 44 781 2428

Anna Häggblom
AI-Strategist & New Partner, AveoAI
anna@aveo.fi
+358 50 574 0420

 

Elin Borgmästars
CEO & Talent Manager
elin@sellmatalents.com
+358 44 254 4894

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