EUR 110,000 in employee fitness benefits raised for an adventure park in just a few days – young entrepreneur explains the initiative and its impact at the Matka Travel Fair

Location: Messukeskus, osasto 6D48

Adventure Park Pyhäkuru entrepreneur Karoliina Keskikallio will speak at the Matka Travel Fair about the New Year fitness benefits initiative that generated approximately EUR 110,000 for the adventure park in just a few days. During the session, Keskikallio will explain how the idea for the initiative originated, how it spread, and what impact it has had on her life and entrepreneurship.

The discussion will also explore what can be learned from the initiative about small business ownership, transparency, and the importance of employee fitness benefits for domestic tourism and experience-based companies. In addition, Keskikallio will introduce the activities of Adventure Park Pyhäkuru and discuss the development of year-round adventure tourism in Lapland.