Twistbe
Twistbe – A Successful Exhibition Stand Supporting Brand and Customer Experience
Twistbe is a Finnish skincare expert that offers carefully curated skincare products and services online as well as at its brick-and-mortar shop and treatment centre in Helsinki. Founders Veera Brückler and Kati Partanen are committed to offering only products that genuinely support skin health. Their mission is to revolutionise the way Finns approach skincare by sharing expert knowledge and promoting best practices in skin wellbeing.
Messukeskus Design Services as a Source of Added Value
Twistbe has taken part in the I love me fair eight times. In the early years, the company managed its own small-scale stands. Over time, however, the stand size has grown significantly, and Twistbe now relies on Messukeskus’ design services to create an inspiring, immersive, and fully functional exhibition experience. The first stand designed in collaboration came after the COVID-19 pandemic, and since then, Messukeskus has been involved in every subsequent participation.
The Design Process and Implementation
Planning for the autumn I love me fair typically starts early in the year, when the Twistbe team and a Messukeskus designer meet to reflect on previous years and discuss how to improve the stand further. The aim is always to enhance the concept and ensure the stand supports Twistbe’s brand identity and business goals. Twistbe provides the vision, which is then shaped together with the designer into a functional and memorable whole.
Messukeskus’ design services have handled the stand’s concept development, structure and furniture design, lighting plans, and implementation. Over the years, the stand has expanded significantly, with the latest version covering approximately 120 square metres. From the beginning, sustainability has been a key element, with a strong emphasis on reusing structures and furniture.
“It’s very important to us at Twistbe that Messukeskus reuses materials.”
Veera Brückler
Creating an Experience and a Place to Learn
For Twistbe, the stand is not just a sales point but a space for experiences and learning – a place where visitors can gain skincare knowledge and receive expert guidance. The stand has featured colour analysis services, scalp and facial scanning, and personalised treatment advice.
A particularly memorable element was the rainforest wall that emitted mist – designed to highlight the importance of facial mist and hydration in skincare through a tangible experience.
Over the years, Twistbe has introduced other striking and innovative features, such as a two-storey tower with a balcony and balloons, which drew plenty of attention from visitors.
Every year, the stand design also includes a private area for staff to rest and eat during the fair – a detail that supports employee wellbeing and reflects Twistbe’s core values of caring for overall wellness.
Twistbe’s stands are often tall and structured with clean, bold lines, making a strong visual impact even in the largest exhibition halls.
Loyal and New Customers Alike
Creating something immersive and visually impactful also generates plenty of social media buzz. Fairgoers have eagerly shared photos and videos of the Twistbe stand, boosting brand awareness and drawing in new customers.
Twistbe’s customer base has grown through its exhibition presence, with many visitors becoming loyal long-term customers. More than just a place to buy products, the stand offers education and personalised advice – a key differentiator that strengthens Twistbe’s reputation as a trusted skincare authority.
“The design services are 10 out of 10. The designer and the build team have done an incredible job.”
Veera Brückler
Smooth and Successful Collaboration Earns High Praise
Twistbe has been extremely pleased with the exhibition stands delivered by Messukeskus’ design services. According to the company, working with the designer and build team has been smooth and hassle-free, and the professional expertise has been invaluable. Having the same build team involved for several years has also streamlined communication and supported the ongoing development of the stand.
Twistbe warmly recommends Messukeskus’ design services to any company looking to elevate their trade fair presence. In their experience, the service significantly reduces the stress of preparing for a fair and allows the team to focus fully on customer engagement during the event.
Would you like to make the most of your trade fair participation and ensure your stand truly stands out?
Messukeskus’ design services help companies create visually striking and functionally effective exhibition stands that not only attract visitors but also support long-term brand and business goals.
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