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Instructions for speakers

Instructions for a good presentation at trade fairs

Take over the airspace of the fair

Having a presentation at the event helps you get your message through and you will get more exposure for your cause / business!

Please let the organiser have a picture and details of the presentation well in advance as your presentation is part of the marketing actions before the event! Remember that the event might have tens or hundreds of presentations, so think how you will stand out to your audience!

Content tips

Images used in marketing: Images utilized in marketing should ideally feature the speaker, a representation of the product or service, or a scenario demonstrating the product or service in use.
Title: Create a clear title that explains what the presentation is about.
Introductory text: tell in the preliminary information how you will solve the customer’s problem and what the listener will get by coming to the place.
Content of the presentation: talk about the solution, not the company. Use case examples. Content matters!
In addition: use the customer’s language and avoid too deep technical vocabulary. If you speak in English, keep in mind the language skills of your audience.

Before the event

  • Book the presentation well in time
  • Send the details of your presentation (including a picture) well in advance to the organiser (information will be used in marketing and on the event web pages)
  • Do marketing for your presentation in your own marketing channels (web pages, newsletter, social media channels, keep your marketing department / media agency informed and carry out a marketing campaign. If you have tickets, organise a lottery!)
  • Take advantage of the shareable link that can be found in the programme page of the event to use it in your marketing before the event
  • Invite media representatives to your presentation

On the day of the show

  • Send presentation materials in advance to the organiser / show up well in advance at the presentation space
  • There will be professional help at the stage. You can test the audio and presentation in advance
  • Use simple and clear presentation materials: use large font and minimise the text on each slide
  • Hold the microphone close to your mouth. The staff is there to help you. If the presentation takes place in the exhibition halls, there might be some commotion in the halls.
  • Do not get worried if in the beginning of your presentation, there is not many listeners. Our experience shows that people might arrive to your presentation only once it has started.
  • Ask questions and let the audience participate in the presentation
  • In the end of your presentation, let the audience know where they can find further information (ask them to visit your exhibition stand, take some time to stay by the side of the programme stage for further discussions, have brochures, direct to you web page)

After care

  • Meet your listeners at your exhibition stand or in the vicinity of the programme stage
  • If you promise to send further information, keep your promise or pass the sales leads for your sales department as soon as possible.

For more information:

The Programme Producer of the event is happy to help you.