GOTA to Debut at Matka Nordic Travel Fair 2026 – A Finnish Design Innovation Redefining Luxury Accommodation
PRESS RELEASE
For immediate release
The Finnish GOTA concept will make its highly anticipated debut at the Matka Nordic Travel Fair in Helsinki on January 15–18, 2026. GOTA introduces a new standard of premium accommodation where architecture, nature, and technical excellence are seamlessly integrated.
GOTA has been created in close collaboration with Studio Puisto, renowned for its award-winning, experiential architectural design. The buildings are engineered and constructed by OnWood, a Finnish pioneer in modular and timber construction, using high-quality CLT (Cross-Laminated Timber). This CLT structure provides exceptional longevity, stability, and ecological performance, forming the architectural backbone of GOTA.
The architectural form and distinctive design elements of GOTA are protected under EU Design Protection, reinforcing the uniqueness and recognisability of the concept both domestically and internationally.
“GOTA was born from the ambition to create something timeless—both architecturally and technically,” says Iiro Laine, founder of the GOTA concept. “Studio Puisto’s visionary design and OnWood’s expertise in CLT construction have made this possible. The Matka Fair will be the first moment we can present the true face of GOTA to the public.”
Prototype Images to Be Revealed for the First Time at the Fair
At Matka 2026, GOTA will unveil the first official images of the ongoing prototype, offering a concrete and authentic look at how the concept materializes in real scale and materials. This marks a milestone in the international launch of GOTA.
GOTA will present at Matka 2026:
New architectural and design renderings, alongside the first prototype images
Premium partners and material selections that complete the GOTA experience
Technical solutions based on CLT structure, enabling durability even in demanding environments
The timeline for the first deliveries in 2026 to leading resorts and accommodation providers
What makes GOTA unique?
EU Design Protection safeguarding the distinct GOTA shape and design language
Architectural design by Studio Puisto, merging Scandinavian modernism with the iconic silhouette inspired by the traditional ‘kota’
CLT construction by OnWood, offering sustainability, stability, and longevity
A relocatable and lightly founded structure, minimizing environmental impact and allowing flexible placement
A harmonious premium interior, designed to endure time and use
Energy-conscious building principles supporting sustainable hospitality
Welcome to discover GOTA at Matka Nordic Travel Fair 2026 – Stand 6v10.
Venue: Helsinki Expo and Convention Centre
Dates: January 15–18, 2026
Stand: 6v10
Press & media inquiries:
Iiro Laine, Founder
GOTA / Laine Group Oy
info@gota.fi
www.gota.fi
