NOVA VRX presents exciting VR adventures at the Children’s Fair 2025!
Helsinki, Finland – Mar 20, 2025 – NOVA VRX, a pioneering VR experience initiative, is bringing next-level immersive Virtual Reality Experience as a Service (VRXaaS) to Helsinki. Designed as a state-of-the-art VR experience hub, NOVA VRX offers visitors the chance to step into new dimensions through the latest in extended reality (XR) technology.
Unlike traditional VR games that are designed for personal or home use, NOVA VRX focuses on location-based VR experiences, where participants engage in immersive digital worlds within a physical venue. This approach allows for high-end equipment, larger-scale environments, and deeply interactive experiences that go beyond the limitations of consumer VR setups. With VRXaaS, NOVA VRX brings a structured and scalable model for delivering premium virtual reality experiences, making advanced XR entertainment accessible to a wide audience.
Following the successful popup at Oodi Library, NOVA VRX is now set to showcase its cutting-edge VR experiences at Lapsimessut, Finland’s largest family and children’s event. This marks a significant step in expanding the reach of immersive VR entertainment to an even broader audience, families and young explorers.
“Our goal with NOVA VRX is to push the boundaries of immersive entertainment and introduce people to the incredible possibilities of Virtual Reality Experience as a Service (VRXaaS),” said Ashley Xu, Co-founder of FIG Ventures and the driving force behind the initiative. “Finland is a perfect market for advanced technology experiences, and we are excited to showcase our VR experiences to families and children at Lapsimessut.”
As part of its ongoing efforts, NOVA VRX is also exploring strategic partnerships with museums, entertainment centers, and tech institutions to create customized location-based and free-roaming VR experiences tailored to different audiences. With a focus on both entertainment and practical applications, NOVA VRX aims to redefine how people interact with virtual worlds.
NOVA VRX is backed by FIG Ventures, a Helsinki-based Venture Studio specializing in bringing international technology innovations to the Nordic market. Through this initiative, FIG Ventures is demonstrating its commitment to bridging global tech advancements with local adoption.
Visitors to Lapsimessut will have the opportunity to experience NOVA VRX’s innovative VR adventures firsthand, engaging in breathtaking virtual expeditions and interactive storytelling designed to captivate audiences of all ages!
Booth: 6H70
Helsinki Flagship Store is coming soon!
For more information, follow @NOVA.VRX on instagram.
Media Contact: Asta Noman