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SelfHack won the Cyber Security Nordic Pitch Finland 2025 competition
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SelfHack won the Cyber Security Nordic Pitch Finland 2025 competition

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The winner of the Cyber Security Nordic Pitch Finland 2025 competition is SelfHack. The winner received a €10,000 prize donated by the Finnish Fair Foundation. The final round of the competition took the form of a pitching contest and was held on 5 November 2025 at Messukeskus Helsinki as part of the Cyber Security Nordic event.

Participating for the second time, SelfHack has made significant progress over the past year. The company has successfully identified a clear market segment and built a convincing go-to-market strategy. In addition, SelfHack already has paying customers and a strategy aimed at international growth from the outset.

“Penetration testing is a growing trend, and in some industries it’s mandatory. SelfHack has managed to automate what has traditionally been a human-driven consulting process,” says Tiina Laisi-Puheloinen, Chair of the Jury and CEO of FiBAN.

The goal of the competition was to identify innovative solutions and services that contribute to the growth and development of Finland’s cybersecurity sector and have potential for international success.

SelfHack – Proactive cybersecurity powered by AI

SelfHack offers a scalable, AI-based platform that automates penetration testing, provides real-time vulnerability analysis in reports and dashboards, and includes targeted training modules. By combining proactive threat intelligence and continuous monitoring, SelfHack helps companies shift from reactive defense to proactive protection.

Cyber Security Nordic Pitch Finland 2025 Jury:

  • Catharina Candolin – OP
  • Mikko Hyvärinen – Software & Cyber Security Consultant
  • Jari Mielonen – Crown Cyber Defence Ltd
  • Tiina Laisi-Puheloinen – FiBAN
  • Kuutti Kilpeläinen – Finnfund

More information: www.cybersecuritynordic.com

The Cyber Security Nordic event is organized by Messukeskus Helsinki in cooperation with the Finnish Information Security Cluster (FISC ry). Strategic partners of the event include Accenture, Cyberday, Elisa, Fitsec, Fortinet, HP Finland, Moonsoft, Mattermost, Reversec, Trend Micro, Vectra, and WithSecure.

The Finnish Business Angels Network (FiBAN) is a non-profit association of private angel investors and one of the most active business angel networks in the world. FiBAN has over 600 investor members across 12 countries, providing funding annually to hundreds of startups.
More information: www.fiban.org

The Finnish Fair Foundation is a non-profit foundation that supports Finnish know-how and business life by distributing some 600,000 euros in grants, scholarships, and recognition awards in 2025, and 1 million euros in 2026. The foundation’s grants aim to address the most significant challenges of our time in the areas of environment, population change, technology and digitalization, as well as in the fields of economy and urbanization. 

Media contacts:

Mediabank: http://mediabank.messukeskus.com

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