Kyrö launches Pink Gin & Tonic in a can at the Food Fair

Kyrö Distillery Company expands its ready-to-drink category in Finland by launching the new Kyrö Pink Gin & Tonic. The fresh and berry-forward novelty will be introduced to consumers for the first time at the Food Fair.

The new Pink Gin & Tonic is built around Kyrö’s pink rye gin and brings a summery twist to the classic cocktail. The drink combines real rhubarb juice with raspberry and strawberry, balanced by the signature subtle bitterness of a gin & tonic.

“Gin & tonic is the world’s most iconic cocktail, and Kyrö’s gins are among the internationally awarded best. For us, it was clear that we want to be part of bringing this classic drink into the new wave of ready-to-drink cocktails in Finland. Last year we canned our Napue Gin & Tonic, and now a more berry-forward option joins the range,” Kyrö comments.

The popularity of ready-to-drink beverages continues to grow rapidly, and Kyrö positions itself by combining high-quality ingredients, a distinctive taste, and effortless enjoyment.

The new product is designed to be enjoyed as is, without compromising on the taste experience. It will be widely available across K Group and S Group stores as well as Alko locations throughout Finland.