Helsinki Expo and Convention Centre appoints Saija Syväjärvi as Service and Production Director
Saija Syväjärvi, Master of Hospitality Management (UAS), has been appointed Service and Production Director and member of the management team at Helsinki Expo and Convention Centre. She will start in her new position on April 1, 2026.
Saija Syväjärvi has extensive leadership experience in service businesses in the real estate and hospitality sectors. She joins Helsinki Expo and Convention Centre from Sato-Asunnot Oy, where she has worked as Service Director.
Syväjärvi has previously held leadership positions at Lapland Hotels Oy, Sokotel Oy and HOK-Elanto. She holds a Master’s degree in hospitality management from a university of applied sciences.
As Service and Production Director, she will be responsible for technical services, construction services, event services, and graphic services at Helsinki Expo and Convention Centre.
”I am truly honoured to join Helsinki Expo and Convention Centre’s highly skilled events team. It has been inspiring to witness the enduring appeal of this over one-hundred-year-old organisation, and I believe its future is excellent. The organisation plays a significant role in advancing Finland’s business life and tourism. I look forward to getting to know my new colleagues, partners and stakeholders,” says Saija Syväjärvi.
“Saija Syväjärvi brings extensive experience in leading and developing customer-oriented service solutions in demanding and large-scale operating environments. Her proven track record in systematically improving customer experience, combined with her ability to lead multidisciplinary teams, strongly supports our strategic goal of developing Helsinki Expo and Convention Centre into an even more impactful service and encounter environment,” says Veronica Lindholm, CEO of Helsinki Expo and Convention Centre.
In addition to CEO Veronica Lindholm and Service and Production Director Saija Syväjärvi, the company’s management team includes Marketing and Communications Director Lumia Ankkuri, Business Directors Marcus Bergström (Events & Congresses) and Mikko Horppu (Fairs), CFO Petteri Nissinen and Property Director Mika Vakkilainen.
More information:
Veronica Lindholm, CEO, Helsinki Expo and Convention Centre, tel. +358 040 676 3443, veronica.lindholm@messukeskus.com
Saija Syväjärvi, Service and Production Director (as of 1 April 2026), Helsinki Expo and Convention Centre, tel. +358 40 183 9106
Interview requests: Pia Sievinen, Communications & Brand Manager, Helsinki Expo and Convention Centre, tel. +358 40 559 9155, pia.sievinen@messukeskus.com
Images of Saija Syväjärvi for media use: image bank
Images of Helsinki Expo and Convention Centre and its events: image bank
Helsinki Expo and Convention Centre is Finland’s largest event organiser, which produces high-quality events and rents out its facilities and services as venues for various events.
The Finnish Fair Group includes, in addition to Helsinki Expo and Convention Centre, the trade fair organiser Expomark Oy and the AV technology company SVV Oy. In 2024, the Group’s revenue was 58.4 million euros. The economic impact of Helsinki Expo and Convention Centre on the surrounding area was 245 million euros, and its employment impact was 3,335 person-years. I Messukeskus. The real social media. I messukeskus.com I @messukeskus
