Events’ own channels
The fair’s own channels offer an excellent opportunity to increase visibility and attract attention year-round. Explore the available channels, along with their key metrics and pricing details, on the respective event pages.
Social media
Reach your fans on social media and get more visibility on your event’s social media channels. We recommend tying the post to event participation or another event relevant to you!
Materials guide
- Size (image): 1080 x 1350 px
- Size (video): 1080 x 1920 px
- Text length: 150 characters & link
- File format: for images jpg or png, for videos mp4
- Material naming: Event_year_companyname_channel_filesize_socialmedia
- Email title: Event, year, company name, social media
- Material submission: aineistot@messukeskus.com two weeks prior to the event
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
Newsletter
Newsletters are sent and read actively, especially prior to the event, but also throughout the year. Attract visitors to your stand, announce special offers, novelties or competitions at your stand. You can also draw visitors to your online and offline stores!
Material guide
- Size (image): 300 x 200 px
- File format: jpg or png
- Text length: approximately 150 characters (including spaces) & button text (+ link to where the button redirects to)
- Material naming: Event_year_company_filesize_newsletter
- Email title: Event, year, company name, newsletter
- Material submission: aineistot@messukeskus.com two weeks prior to the event
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
Advertorial
Would you like to attract attention among the event’s target group more broadly? Get visibility for your company on the event website, which offers content related to the interests of event visitors throughout the year!
Material guide
- Text length: approximately 4000–5000 characters
- Image file format: jpg, png or webp (preferably horizontal)
- Redirection URL: link to where the content redirects to
- Material naming: Event_year_company_filesize_advertorial
- Email title: Event, year, company name, advertorial
- Material submission: aineistot@messukeskus.com a month prior to the event
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
Parade banner ad
With the parade banner ad, you can reach the awareness of all website users. The banner can be displayed on the event homepage, programme and exhibitor pages.
Material guide
- Size (desktop): 1200 x 300 px
- Size (mobile): 300 x 300 px
- File format: jpg, png or webp
- Redirection URL: link to where the banner ad redirects to
- Material naming: Event_year_company_filesize_paradebannerad
- Email title: Event, year, company name, parade banner ad
- Material submission: aineistot@messukeskus.com two weeks prior to the event
Campaign duration
- Negotiable with your sales representative
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
Mid-content banner ad
With a mid-content banner ad, you can capture the attention of website visitors by catching their eye in the middle of the content. The banner can be displayed on the event’s website, e.g. on the event homepage.
Material guide
- Size (desktop): 900 x 112 px
- Size (mobiili): 300 x 300 px
- File format: jpg, png or webp
- Redirection URL: link to where the banner ad redirects to
- Material naming: Event_year_company_filesize_midcontentbannerad
- Email title: Event, year, company name, mid-content banner ad
- Matrerial submission: aineistot@messukeskus.com two weeks prior to the event
Campaign duration
- Negotiable with your sales representative
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
Ad breaks between programmes
Capture the attention and get your company visibility during the breaks between the programmes. The programmes and the advertisements between them will remain on the site as recordings after the event.
Material guide
- Ad’s duration: max 30 seconds
- File format: mp4 1080p25/p50, 1920 x 1080
- Material naming: Event_year_company_durationsec_adbreaks
- Email title: Event, year, company name, ad breaks between programmes
- Material submission: aineistot@messukeskus.com two weeks prior to the event
Campaign duration
- 50 + 50 viewings (tream + live)
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
Programme or offer highlight
Changing programme and offer highlights are an effective way of attracting the attention of event visitors. The list of programme and offer highlights will be displayed on the right-hand side of the webpage.
Material guide
- Size (image): 1600 x 900 px
- Text: max 70 characters including spaces
- File format: jpg or png
- Redirection URL: link to where the highlight redirects to
- Material naming: Event_year_company_filesize_highlight_programme/offer
- Email title: Event, year, company name, highlight programme/offer
- Material submission: aineistot@messukeskus.com two weeks prior to the event
Campaign duration
- Negotiable with your sales representative
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
Media mix
Create an impressive campaign on your event’s own channels using media mix solutions!
A wide range of content options offers a comprehensive and effective way to reach potential customers and strengthen your company’s brand. A media mix can include a visibility option on the event website, several social media posts, and a newsletter campaign.
The exact content of the media mix and the duration of the campaigns can be negotiated with your event sales representative.
Distribution
See the reach figures and price lists for the event channels in the event-specific media cards.
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