I love me strenghtens its position as the leading meeting place for beauty, fashion, wellbeing and health
Press Release | 18 October 2026
Northern Europe’s largest event for beauty, fashion, wellbeing and health is playing an increasingly important role as a growth platform for Finnish businesses. I love me brings together consumers, professionals, media representatives and influencers, offering brands an opportunity to build awareness, launch new products, meet their customers face-to-face and create new opportunities for growth.
I love me 2026 showcased the latest trends, emerging phenomena and most interesting brands in beauty, fashion, wellbeing and health. During the three-day event, a total of 67,750 visitors, more than 400 exhibitors and 200 speakers took part. The event featured product launches, first-time exhibitors and impressive brand activations by established companies, offering exhibitors a unique opportunity to engage directly with their audiences and build long-term growth.
"I love me has established itself as Finland’s leading meeting place for the beauty, fashion, wellbeing and health sectors. The event brings together businesses, professionals, media representatives, influencers and visitors in a way that creates visibility, new customer relationships and business opportunities. It is inspiring to see how the event creates growth opportunities for both emerging entrepreneurs and established brands, helping companies strengthen their visibility while supporting the vitality of these sectors in Finland," says Noora Haatainen, Business Manager at Helsinki Expo and Convention Centre.
Visibility, networks and new opportunities
This year, I love me further strengthened its role as an enabler of business growth by inviting international media representatives and buyers to discover Finnish and Nordic brands. The goal is to create new opportunities for visibility, networking and growth, both domestically and internationally.
Among the brands featured on the international media tour was Finnish cosmetics brand Lavliér, founded in 2023, which launched a new product line based on its Chem-less™ technology. The wood-based technology aims to transform cosmetics manufacturing by reducing the need for chemicals and simplifying product formulations and production processes.
This year, Lavliér created a stand that reflected the brand’s own visual identity and brought a piece of its flagship store experience to the event. Through the product launch, the company was able to present both its products and the innovation behind them to a broad audience.
"I love me provides an opportunity to present products and innovations in a way that communicates the entire brand story. We designed our stand as an extension of the Lavliér world, allowing us to meet consumers, media representatives and industry professionals in an authentic environment. At the same time, the event serves as an important meeting place for the cosmetics industry. When companies, experts and industry organisations come together, new perspectives and collaboration opportunities emerge that support the growth of the entire sector," says Petro Lahtinen, founder of Lavliér and Doctor of Chemistry.
From E-commerce to face-to-face encounters
Participating in I love me for the first time, Finnish lifestyle and accessories brand Aarni brought its online-store products to life by allowing customers to see, try and experience them firsthand. Face-to-face encounters provided valuable feedback, insights into customer preferences and an opportunity to strengthen brand awareness. At the same time, the event supported Aarni’s growth ambitions, with an eye on international markets.
Visitors were able to experience the products with all their senses. The stand featured material samples that allowed customers to touch and examine the leathers and other materials used in the products and learn more about their characteristics.
"Meeting customers face-to-face was extremely valuable for us. The conversations once again reinforced how important it is to connect with people in an environment where they are ready to discover new brands and products. Participation in the event also supports our long-term growth ambitions, including international expansion and increasing the visibility of Finnish fashion and design," says Niklas Tuokko, Founder and CEO of Aarni.
The vitality of industries is built through encounters
The beauty, fashion, wellbeing and health sectors form a significant business and employment ecosystem in Finland, consisting of sole entrepreneurs, growth companies and international operators alike. I love me brings together businesses, professionals, media representatives, influencers and consumers, creating opportunities for new encounters, collaboration and growth.
This year, the event took further steps by bringing international buyers and members of the media to discover Finnish and Nordic brands. The aim is to strengthen I love me’s role as a platform that supports the growth, visibility and networking opportunities of companies operating in fashion, beauty, wellbeing and health, while opening doors to new international connections.
The significance of meaningful encounters extends beyond the business world. Long-term principal partner MIELI Mental Health Finland brought discussions around mental health, emotions and emotional skills to the event, while also offering visitors low-threshold opportunities for conversation through its Huolituoli (“Worry Chair”) initiative.
The collaboration between MIELI and I love me is also reflected in the annual Mielinauha campaign, which celebrates its 10th anniversary in 2027. The anniversary ribbon has been designed by Camilla Naukkarinen, winner of the Young Designer of the Year 2026 competition. Proceeds from the nationwide campaign support mental health and crisis work in Finland.
Further Information:
Terhi Laine, Event Communications, +358 40 626 6447, terhi.laine@messukeskus.com
Event photos: I Love Me
I love me 2027 will take place at the Helsinki Expo and Convention Centre on 22–24 October 2027. Northern Europe’s largest event for beauty, fashion, wellbeing and health brings together the most interesting brands, companies, experts and emerging trends in the industry. iloveme.fi | @iloveme_official | #iloveme2027
