China’s Most Valuable Spirit Moutai- Flying Fairy Makes Debut at Gastro Helsinki

 

The world’s No. 1 baijiu brand to showcase 600-year heritage at Gastro Helsinki 2026 – with exclusive tastings for Nordic buyers

 

 For the first time in its 600-year history, Moutai – China’s national liquor and the world’s most valuable spirit brand – will make its official Nordic debut at Gastro Helsinki 2026, the largest food and hospitality exhibition in the Nordics.

 

Presented by China Spirit Oy, the exclusive Finnish importer and distributor of Moutai, the brand will host a dedicated tasting experience at booth 6s58 in the Wine, Beer & Spirits section of Helsinki’s Messukeskus exhibition centre on 11–12 March 2026.

 

 

A Taste of 600 Years of Craftsmanship

 

Moutai Feitian, the brand’s flagship jiangxiang (sauce-aroma) baijiu, is aged for a minimum of five years in traditional clay pots before bottling. Known for its complex layering of aromas – from fermented grains and umami to dried fruit and aged leather – Moutai is often described by connoisseurs as ”the single malt of China.”

 

With an alcohol content of 53% ABV, Moutai is not a spirit to be rushed. The tasting experience is built around slow appreciation: three short sniffs to unveil its aromatic depth, a small sip to coat the palate, and a long, silky finish that lingers for 20–30 seconds.

 

 

Why Gastro Helsinki?

 

”This is not just an exhibition – it’s our formal introduction to the Nordic market,” said Tang Chao, Managing Director of China Spirit Oy.

 

”We chose Gastro Helsinki because it’s where the region’s most serious buyers gather: restaurateurs, hoteliers, sommeliers, and distributors. We want them to experience Moutai the way it’s meant to be experienced – not as a novelty shot, but as a sophisticated spirit with centuries of heritage.”

 

 

The 6-square-metre booth has been designed to maximize engagement, featuring a standing tasting counter, cultural displays, and one-on-one consultation space for high-potential partners.