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Descriptions of registers Online shop registery

Privacy statement – the Finnish Fair Corporation’s online shop

Prepared May 21st 2018. Latest change: October 27th 2023.

1. Controller

Messukeskus, Finnish Fair Corporation
Messuaukio 1, 00520 Helsinki, Finland
Tel. +358 40 450 3250
Business ID: 01163223

2. Contact person responsible for the file

Messukeskus customer service
Messuaukio 1, 00520 Helsinki, Finland
Tel. +358 40 450 3250

3. Name of the file

Customer register for the Finnish Fair Corporation’s online shop.

4. Legal basis and purpose of processing personal data

The legal basis for processing personal data in accordance with the EU General Data Protection Regulation is a contract to which the data subject is a party: the data subject has purchased or received a product from the Finnish Fair Corporation’s online shop. At the same time, the basis for processing personal data is justified benefit: the data subject is entitled to receive information about the processing and delivery of its order, as well as other matters related to its customer relationship.

The purpose of processing personal data is to realise the transaction agreed on the online shop, deliver the product or service to the customer, storing customer data in the manner required by law, contacting customers and customer service. In addition, when product is purchased, customer data may be used for the following purposes: marketing, maintaining customer relationships, profiling customer segments and collecting data that is essential to the Finnish Fair Corporation’s business.

5. Contents of the data file

The data stored in the file is: the person’s name, position, company/organisation, contact details (phone number, email address, address), customer number, information about services ordered and related service provision and invoicing. In addition, the saved data may also include website addresses, the IP address of the internet connection, location data and information about the use of online tickets, IDs/profiles on social media services, other information about the customer relationship and the services ordered.

If the data subject is included in other data files of the Finnish Fair Corporation, other data provided by the data subject or data that can be deduced from the data subject’s behaviour may be included in the data file, for example, year of birth, gender, information on interests as provided by the customer and as can be deduced based on the customer’s behaviour, cookies from websites, information on services ordered and any changes therein, behaviour data related to marketing messages and online content and information on visits to Messukeskus.

6. Regular sources of data

The data saved in the file is obtained from the customer in conjunction with a purchase as well as by means such as messages sent through online forms, email, phone, social media services, contracts, visits to Messukeskus and other situations in which the customer discloses its data.
Data may also be collected through marketing communications activities.

Marketing communications means the content of websites and their use (for example, webpage visits, clicks and other actions taken by the data subject on the websites), information provided by the data subject through online forms, the data subject’s reactions to newsletters (such as opening of newsletters, clicks, entering websites, reading time). In addition, marketing communications means social media channels, such as Facebook, Instagram, LinkedIn, Twitter and other social media channels. Through these channels, we can obtain, for example, information on the data subject’s profile, the various segments to which the social media platform has categorised the data subject and information on the data subject’s reactions to the controller’s activities in social media channels.

Direct marketing restrictions are saved on the basis of a separate notification submitted by the customer.

7. Regular disclosure of data and transfer of data outside the EU or the EEA

We may transfer or disclose personal data to our partners if this is necessary for purposes corresponding to this privacy statement. Such partners may include marketing partners, IT partners and others. In such circumstances, personal data is processed in accordance with applicable legislation. In addition, information may be disclosed other companies if the controller and company or entity work together as the organisers of an event, exhibition or other business activities.

We may also use third-party service providers, such as providers of payment services, debt collection services and analytics services, to conduct certain tasks involving processing of personal data on our behalf.

We may also transfer or disclose personal data to other companies within our Group and to the successor business as a consequence of matters such as merger and acquisition transactions, the sale of the business, mergers, demergers, bankruptcy or receivership.

We will not otherwise sell or disclose your data to external parties. We will also not transfer data outside the EEA other than in circumstances permitted by data protection legislation. Personal data may also be transferred or disclosed to the authorities subject to the applicable legislation.
Data may be published insofar as this has been agreed with the data subject.

8. Principles for securing the file

Due care is exercised when the file is processed, and data processed using IT systems is protected appropriately. When data from the file is stored on internet servers, the physical and digital information security of the hardware is arranged appropriately. The controller takes care to ensure that the saved data, server access rights and other information critical to the security of personal data is processed confidentially and only by the employees whose duties require it.

9. Your rights as a data subject

Right of inspection
The Finnish Fair Corporation offers you the right to inspect the personal data that we process about you. You can contact us in writing and ask us to tell you which personal data we process about you and the grounds for processing the data. The Finnish Fair Corporation is entitled to verify the identity of the enquirer. If less than 12 months has elapsed since your previous information request, we may require a fee to be paid for the work involved in realising the request.

Right to demand correction of data 
You are also entitled to correct or supplement data that is incorrect, inaccurate, incomplete, out of date or unnecessary.

Right to demand erasure of data 
You may also ask us to erase your personal data from our system. We will take the action you request unless we have a justified reason to refrain from erasing the data, such as fulfilling our obligations under legislation. The data may not be immediately erased from all of our backup systems or corresponding systems.

Right of objection 
You may also request restrictions on the processing of your personal data if the data is processed for purposes other than providing our services or fulfilling obligations arising under law. You may also object to your personal data being processed in the future, even if the processing is based on consent that you have previously granted. Objecting to the processing of personal data may result in more restricted opportunities to use our website and services.

Right to restrict data processing
You may ask us to restrict the processing of certain pieces of your personal data. Requests to restrict data processing may result in more restricted opportunities to use our website and services.

Right to transfer data from one system to another
You are entitled to obtain your personal data from us in a structured and widely used format so you can transfer the data to a different controller.

You may exercise your right by sending an email to or by contacting us at the addresses specified above. Users who have registered for our services should primarily send their requests from the email address that is registered under the user data for the Service in question, and the response to the request will be sent to the same email address.

In addition to the foregoing rights and your other rights, legislation also guarantees you the right to submit a complaint to the supervisory authority, particularly in the Member State where you are permanently resident or working, or where the alleged contravention of the GDPR has taken place. The supervisory authority in Finland is the Data Protection Ombudsman.