NOVA VRX esittelee jännittäviä VR-seikkailuja Lapsimessuilla 2025!
Helsinki, Finland – March 20, 2025 – NOVA VRX, a groundbreaking VR experience project, is bringing the next level of immersive Virtual Reality Experience as a Service (VRXaaS) to Helsinki. Designed as a state-of-the-art VR experience hub, NOVA VRX offers visitors the opportunity to step into new dimensions with the latest in augmented reality (XR) technology.
Unlike traditional VR games designed for personal or home use, NOVA VRX focuses on location-based VR experiences, where participants engage in immersive digital worlds in a physical location. This approach enables high-end devices, larger environments, and deeply interactive experiences that transcend the limitations of consumer VR setups. With VRXaaS, NOVA VRX brings a structured and scalable model for delivering premium virtual reality experiences, bringing advanced XR entertainment to a broad audience.
Following the successful Oodi Library popup, NOVA VRX is now set to showcase its cutting-edge VR experiences at Lapsimessuti, Finland’s largest family and children’s event. This is a significant step in expanding the reach of immersive VR entertainment to a wider audience, families and young explorers.
“Our goal with NOVA VRX is to push the boundaries of immersive entertainment and introduce people to the incredible possibilities of VRXaaS,” said Ashley Xu, co-founder of FIG Ventures and the driving force behind the initiative. “Finland is the perfect market for advanced technology experiences, and we are excited to showcase our VR experiences to families and children at Lapsimessu.”
As part of its ongoing efforts, NOVA VRX is also exploring strategic partnerships with museums, entertainment centers, and technology institutions to create customized location-based and free-roaming VR experiences tailored to different audiences. Focusing on both entertainment and practical applications, NOVA VRX aims to redefine how people interact with virtual worlds.
NOVA VRX is backed by FIG Ventures, a Helsinki-based venture studio specializing in bringing international technology innovations to the Nordic market. With this initiative, FIG Ventures demonstrates its commitment to connecting global technological advances with local use.
Visitors to the Children’s Fair will have the opportunity to experience NOVA VRX’s innovative VR adventures firsthand, including breathtaking virtual explorations and interactive storytelling designed to captivate audiences of all ages!
Helsinki Flagship Store is coming soon!
For more information, follow @NOVA.VRX on Instagram.
Media contact: Asta Noman
