The economic impact of Helsinki Expo and Convention Centre on the Helsinki metropolitan area reached €304 million in 2025 – growth continued
The record-breaking revenue and over one million visitors at Helsinki Expo and Convention Centre in 2025 were also reflected in increased economic and employment impact. According to a study conducted by Taloustutkimus, the economic impact of Helsinki Expo and Convention Centre on the Helsinki metropolitan area rose to €304 million, with an employment impact of 4,140 person-years.
The 2025 study conducted by Taloustutkimus, an independent Finnish market research company, for the Association of Trade Fair and Event Organisers in Finland shows that events are significant drivers of local vitality and demand for services.
Of the total economic impact of €304 million generated by Helsinki Expo and Convention Centre, more than one quarter (€79 million) was spent on café and restaurant services. Hotels accounted for 16% (€49 million). Transport services represented €36 million (12%), and durable consumer goods retail €9 million (3%). The remaining €131 million (43%) was distributed across a wide range of other services.
The income impact of events organised at Helsinki Expo and Convention Centre is reflected significantly in the overall demand for services across the Helsinki metropolitan area. Our goal is to increase this income impact to €400 million by 2030. The study also highlights the broad societal significance of events and the entire event industry. Major events can even influence the GDP figures of individual months,” says Veronica Lindholm, CEO of the Finnish Fair Corporation.
According to the study by Taloustutkimus, events held at six Finnish fair and event centres — Eventum Lahti, Jyväskylän Messut, Pohjois-Suomen Messut, Suomen Asuntomessut, the Finnish Fair Corporation, and Tampereen Messut — generated a total economic impact of €530 million and a total employment impact of 7,220 person-years in 2025.
Helsinki Expo and Convention Centre aims to increase the economic impact of its events to €400 million by 2030.
Investments strengthen the role of Helsinki Expo and Convention Centre as an international event venue. Construction of the future event space Messukeskus Solar began in spring 2026, and the venue will open in autumn 2027. The value of this investment, one of the largest undertaken by Messukeskus in recent decades, is approximately €20 million.
Images for media use can be downloaded here: https://mediabank.messukeskus.com/kuvat/
More information:
Veronica Lindholm, CEO, The Finnish Fair Corporation, tel. +358 40 676 3443, veronica.lindholm@messukeskus.com
Lumia Ankkuri, Marketing and communications director, Helsinki Expo and Convention Centre, p. +358 50 387 0023, lumia.ankkuri@messukeskus.com
Helsinki Expo and Convention Centre is Finland’s largest event organiser, which produces high-quality events and rents out its facilities and services as venues for various events.
The Finnish Fair Group includes, in addition to Helsinki Expo and Convention Centre, the trade fair organiser Expomark Oy and the AV technology company SVV Oy. In 2025, the Group’s revenue was 60.5 million euros. The economic impact of Helsinki Expo and Convention Centre on the surrounding area was 304 million euros, and its employment impact was 4,140 person-years in 2025. I Messukeskus. The real social media. I messukeskus.com I @messukeskus
