MP 24 invests in young people
Northern Europe’s largest motorcycle fair, the MP 24 Motorcycle Show, welcomes all motorcyclists and young moped enthusiasts to learn about motorcycle novelties, mopeds and ATVs. All the most important and largest motorcycle brands with their new models, as well as an increasing number of electric bicycles are represented. Now, for the first time, the MP Show has its own area aimed at young people, called the MP Jonnela, where some 100 vehicles customised by young people are on display. The MP 24 Motorcycle Show will take place this week from Friday to Sunday, 2 – 4 February 2024 at the Helsinki Expo and Convention Centre.
The MP Motorcycle Show presents a record number of motorcycle, moped, ATV and electric bicycle brands with their latest models. Represented brands include, among others, Aodes, Aprilia, Benelli, BMW, CanAm, CFMOTO, Conan, Drac, Ducati, Fantic, GasGas, Harley-Davidson, Honda, Husqvarna, Indian, Kawasaki, KTM, Moto-Guzzi, MV Agusta, Peugeot, Piaggio, Polaris, Royal Enfield, Segway, Stark Varg, SuperSoco, Suzuki, Talaria, Triumph, Vespa and Yamaha. Among the new models on display are, among others BMW F 900 GS, Ducati Hypermotard 698 Mono RVE, Honda CBR650R E-Clutch, Husqvarna Motorcycles Svartpilen 401, KTM 1390 SUPER DUKE R EVO & KTM 990 DUKE, MV Agusta TURISMO VELOCE SCS, Triumph Speed 400 and Scrambler 400, Royal Enfield Himalayan 450, Suzuki GSX-S1000GX and Yamaha MT-09 / MT-09 SP. The hybrid motorcycle Kawasaki Ninja 7 is also presented at the show.
”The MP Motorcycle Show now includes the largest exhibition area ever, with an 18% growth compared to last year. There are 163 companies participating, which is 40 more than the previous year. The fair features an increased display of electric bicycles, as well as motorcycle accessories and equipment. Despite upcoming strikes, the show is organised as usual, and Helsinki Expo and Convention Centre offers full services. However, due to the public transportation strike, measures have been taken. “We have taken more parking spaces in use and hope that as many people as possible will carpool to the MP Motorcycle Show. In the Helsinki metropolitan area, we also organise nonstop bus transportation,” says Project Manager Niko Kantola from Helsinki Expo and Convention Centre. “The Motorcycle Show will showcase the hottest motorcycle novelties, stunning custom-built motorcycles, and for the first time, the MP Jonnela area, featuring about 100 vehicles customised by youth under 18 years. A new feature at the Motorcycle Show is also the allocation of stands in the halls. This year, stands showcasing motorcycles are placed in a larger area allowing visitors to get a closer look at the motorcycles, ensuring an even more enjoyable experience at the show.”
New: MP Jonnela showcases motorcycle hobby among young people
This year the MP 24 Motorcycle Show highlights young peoples’ moped hobby in particular. Social media personality JuhisRacing will be at the show on Friday and Saturday at 12 PM sharing insights into the moped hobby and at 3 PM participating in a building demonstration with 12-year-old Aarre. The finishing touches to Aarre’s bike will be completed at the show. In addition to around 100 customised rides by youth under 18 years of age, the area also features the MP Jonnela Club, exclusive to those under 18. Stands will feature activities from organisations such as the national interest group Mopoilevat Nuoret ry and Asenne ry. The area will also include attractions like the Stunt Freaks Team’s stunt device and stickers for customisation, which can be purchased on the area.
More electric bicycles than before
Represented among electric bicycles are Batavus, Benelli, Centurion, GasGas, Ghost, GT, Fantic, Felt, Haibike, Helkama, Husqvarna, Kona, Lapierre, Niekka, R Reymon, Serial 1, Specialized, Trek, Tunturi, Winther and Yamaha. Visitors can test ride them on two test tracks, one for more experienced riders and one suitable for beginners. The show will also provide information about employer-sponsored cycling, which is increasingly growing in popularity.
Mikko” Peltsi” Peltola will speak about winter cycling (Friday at 5 PM and Saturday at 2 PM) and bicycle touring (Friday at 3:30 PM and Saturday at 12:30 PM). Jaska Halttunen, known for #fillaripäiväkirja biking video diaries, will share his experiences on Sunday at 2:30 PM, on trips in the Kaldoaivi wilderness and the archipelago circuit route. Bikepacking is a versatile and year-round hobby for Jaska, who has towed a sled with a bicycle in Syöte National Park and descended the Kymijoki River on a packraft with a bike on board.
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The largest Motorcycle Show in Northern Europe, MP 24, will be held from Friday to Sunday 2 – 4 February 2024 at Helsinki Expo and Convention Centre. The MP Motorcycle Show is organised annually by Helsinki Expo and Convention Centre on behalf of The Association of Finnish Technical Traders Motorcycles Section. The Petrol Circus Custom Bike Show is a part of the MP Motorcycle Show. In 2023, the Motorcycle Show attracted 56,000 motorcyclists.
The Petrol Circus Custom Bike Show features approximately 80 custom-built motorcycles competing in four categories. The awards will be presented on Saturday, 3 February.
- On the “Tie vie” stage, travel stories from various biking journeys will be shared.
- The VM MP Motoball tournament will be played during the fair.
- A dedicated stage for electric bicycling, in addition to two test tracks for test rides.
Further information:
Information Specialist Teija Armanto, tel. +358 50 376 0804, teija.armanto@messukeskus.com
Project Manager Niko Kantola, tel. +358 400 747 542, niko.kantola@messukeskus.com
Motorcycles Section Chairman Jarkko Tuomisto, tel. +358 44 539 8881, jarkko.tuomisto@ktm.com
www.mpmessut.fi
#mpmessut @mpmessut
Photos from MP Motorcycle Show: http://mediabank.messukeskus.com
