Home of Happiness brings Tampere’s lake and nature travel opportunities to Matka Travel Fair
Tampere will have a prominent presence at the Helsinki Matka Travel Fair in January with the Home of Happiness theme. The Matka Travel Fair stand will highlight the proximity and easy accessibility of nature, while not forgetting the area’s rich service offering, sustainable hiking services and wide variety of routes. The stand will focus on the many lake and nature travel opportunities in Tampere and Tampere region as well as, of course, Tampere as the Sauna Capital of the World.
“Happiness is at home in Tampere, where sauna culture, city experiences and nature combine to offer relaxation, outdoor adventures and a soothing escape from everyday concerns. Nature is easily accessible even without a car – by foot, bicycle, bus and tram. For longer journeys, you can hire, for example, an electric car, which will enable you to make a longer outdoor adventure flexibly, following your own paths. Every hike and excursion culminates in delicious food and sauna bathing in the Sauna Capital of the World,” says Matti Pollari, Project Manager at Visit Tampere.
Joining Visit Tampere at the Matka Travel Fair stand will be the sustainable development services company Ekokumppanit Oy, contributing its high expertise, particularly in the field of hiking: Outdoors Tampere, specialising in hiking routes and the development of hiking services; and Lake Trails, offering a network of cycling routes. Matkahuolto, the parcel and travel services company, will also be present at the stand, marketing Outdoor Express, which during the summer season transports tourists and hikers to the Pirkanmaa National Parks, directly from the city centre. In addition, the stand will also feature the Serlachius Museums’ Art & Sauna Express, a bus service running from Tampere to the museums and its unique Art Sauna.
Outdoor Express and Bike & Boat – examples of the fair stand’s rich offerings
Operating on summer weekends, Outdoor Express offers both local residents and tourists arriving in Tampere an easy, sustainable way to explore the magnificent national parks of Tampere region. The summer destinations are the Seitseminen, Helvetinjärvi and Isojärvi national parks, which can be explored sustainably by shared rides, with no need for private cars. The service, launched last summer, has attracted much praise.
“Thanks to the service, it is easy to make day trips from the city centre to the national parks. And best of all, the Outdoor Express timetables are designed to enable visitors to enjoy nature in the national parks at a relaxed pace, with no need to rush,” says Pyry Rinkinen, Project Manager at Ekokumppanit Oy.
Landscape cycling and boat tourism are combined in the Bike & Boat service, launched in Tampere last summer, which offers a completely new kind of hiking route, particularly for cyclists. The boat link from Mustalahti to Aitolahti creates a low-threshold alternative to cycling trekking and boat tourism also on Lake Näsijärvi, similar to the existing Pyhäjärvi Landscape Route. Perfect for a leisurely day trip. The service also offers a new way to go hiking, for example to the Kintulammi hiking area and nature reserve, or an experiential first stage on a longer Lake Trails tour.
“The link from Mustalahti to Teisko is a convenient way to travel by ferry from the centre of Tampere directly to the idyllic countryside, from where you can continue your adventures deeper into the Lake Trails or to the wonderful services the region has to offer. At the same time, it also provides a very interesting and experiential way to get to know the world of cycling tourism, for example as a ring route with children, leaving a modest 20 kilometre section to cycle,” says Olli Vakkala, Project Manager for Lakes Trails at Ekokumppanit Oy.
Come and visit us! You can find us in Tampere at stand 6n1.
Check out the offerings of Tampere’s Matka Travel Fair stand and enter a prize draw at: https://visittampere.fi/en/matka-travel-fair/
Tell us what your dream nature holiday in Tampere would be like and you could win fabulous prizes: through Avis, an electric car for the weekend, a nature weekend in Tampere including 2 nights’ accommodation at the Courtyard by Marriott or a Bike & Boat cycling trip on the Lake Trails. In addition, we will award 4-person ticket packages to Viikinsaari island and wristbands to Särkänniemi amusement park.
For further information, please contact:
Matti Pollari
Project Manager, Sustainable Tourism Development, Visit Tampere Oy
+358 40 800 7800
Pyry Rinkinen
Project Manager, Ekokumppanit Oy
+358 40 176 2485
Olli Vakkala
Project Manager, Ekokumppanit Oy
+358 40 728 5677
Photo: Laura Vanzo / Visit Tampere. Photo Bank and Materials: https://visittampere.fi/en/professionals/photo-bank-and-materials/
Press release in Finnish / Mediatiedote suomeksi: https://messukeskus.com/press-release/ext/66231/home-of-happiness-tuo-tampereen-jarvi-ja-luontomatkailumahdollisuudet-matkamessuille/
